You Can Now Link Your ShareBuilder Account to ING Direct

When I logged into my ING Direct account this morning, I noticed a new function that I didn’t remember a couple of weeks ago when I checked my account last time: The function to allow you to view your ShareBuilder brokerage account right from ING Direct.

Actually, I think this function is kind of overdue because it has been more than a year already since ING acquired ShareBuilder. Though I have seen ING products, such as ING mutual funds, being offered on ShareBuilder, it took much longer than expected time for ING Direct to integrate ShareBuilder.

Linking ShareBuilder to ING Direct is quick and easy, all you need to do is follow the link in your ING Direct account and provide your ShareBuilder log-in information and your ShareBuilder account will show up after the verification process:

And if you click your ShareBuilder account name (ShareBuilder Individual as shown above), you will be directed to your ShareBuilder Account to view details, skipping the step to have to manually log in again. As you can see from the picture above, I have almost nothing left in my ShareBuilder account. That’s because I don’t think ShareBuilder is a cost-efficient way to invest with small amount of money. I have transferred my investments in ShareBuilder to TradeKing last year.

Somehow, I wish there’s a full integration in the future, so I can view everything from ING Direct without having to go to ShareBuilder in a new window. Once you linked your account, ShareBuilder will send you a confirmation email:

Your request to connect your ING DIRECT account(s) with your ShareBuilder account(s) was successful. Now that you have connected your accounts, you can enjoy the following benefits:

• Instantly transfer money between your ShareBuilder and other ING DIRECT accounts
• View your ShareBuilder account balances on the ING DIRECT My Accounts page
• Seamlessly access your ShareBuilder accounts from the ING DIRECT website

I am glad that this function is finally here after the long delay. It means I have one account less to log in when doing my net worth update

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